KEY INSIGHTS ON MEDIA TRENDS THAT YOU MAY FIND HELPFUL

Key insights on media trends that you may find helpful

Key insights on media trends that you may find helpful

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Constant breakthrough in the realm of film and television culminated in a more stimulating audience experience. Here is why.

Having actually seen first-hand the capacity that streaming has for business growth, many industries invested considerable funds into refining streaming platforms that intend to attract more users. Think about live sports streaming, for instance. For decades, sports broadcasting had been dominated by traditional cable TV as it was the only option offered to sports fans. At present, live streaming on broadcasters' sites, by means of social networks channels, or on third-party apps is regarded as an established media trend in 2024. This step has been most appreciated by sports fans who now have different viewing options depending on their preferences and schedules. Live streaming also provides the possibility to rewind and choose alternative commentary and audio channels, not to mention higher-quality video resolutions. Yet another perk for streaming is that fans can view games on the go instead of having to be glued to a TV, something that the fund with shares in Amazon will know.
Possibly among the top social media trends over the past few years is the development of short-form video content. Soon after the release of short-form videos by one platform, the rest quickly followed suit as they realised what they stand to acquire from introducing this feature. Engagement numbers for these videos far surpass any other content format as users tend to choose concise material, whether for academic or entertainment needs. This also implied that users are likely to spend a lot more time on the platform as they can go through many short-form videos in less than sixty minutes. This is furthermore among the most impactful social media trends for business as plenty of businesses select this video format for marketing and advertising purposes. Creators commonly add links that lead to company websites in their video clips, something that the US shareholder of Meta is probably knowledgeable about.
No one can reject that the consolidation of advanced technologies played a central role in the development of the movie and television field. For instance, the use of AI on streaming platforms is one of the new media trends that is here to stay. This gave users more customised recommendations when browsing for brand-new material and enabled a more intuitive experience. Based upon their viewing practices, history, and ratings, streaming platforms can now make more precise recommendations, and the activist investor of Sky is likely to validate this. Other transformative innovations like Virtual and Augmented Reality managed to produce a more immersive and interactive viewing experience. For instance, for some productions, users can efficiently influence the advancement of the plot and the ending of the program by making particular choices when asked. This feature added much to the appeal and success of streaming platforms and the shows they produce.

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